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Brief Introduction

As globalization these days is thriving and therefore markets converging it is vital to understand the development of different involved countries from the present perspective as well as the retrospective. That is why fruitful future progresses can possibly only be foreseen through the knowledge of former times. As this topic is too extensive the elaboration will start with a brief historical review of the Era of Reconstruction mainly influenced by Deng Xiaoping beginning in 1976.

Not much attention will be paid to the Mao Zedong Era including the Great Leap Forward which is regarded as the first try to transform China mainland from a primary agrarian economy into a modern and industrialized country. Rather the Era of Reconstruction under Deng Xiaoping and its partial economical opening-up process towards the rest of the World and especially towards the United States in the beginning will be taken into consideration.

As China currently is on the brink of transformation from an elongated workbench as an emerging country to an advanced country it is essential to foresee the further development of the potential China of tomorrow by applying the knowledge from the last decades. The investigation of former economical achievements and upcoming challenges of China’s economy will be consulted to find a proper conclusion for the recent development.

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Download the whole Paper:

Case for Understanding China Today & Foreseeing China Tomorrow

(2009 | copyright reserved)

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As I already alluded to my internship at Lenzing Fibers Shanghai in recent posts I would like to go into further detail concerning job-related tasks by this post.

My presentation in .pdf f.y.r.: michael-eichinger-in-shanghai

After I gave the staff at LFS a short ppt presentation about myself, family, friends, hobbies, Austria and its geographical core position in Europe (respectively to emerging markets in CEE), my studies and the little trading company (ODEM | www.odem.eu) my mother set up in Austria, I immediately received my Chinese nickname 小麦 (xiaomai: little Mike). That’s tradition in China to address the daughter or son with the prefix 小 (xiao: little). Similarly the parent generation receives the prefix 老 (lao: old (respectfully speaking)). To give an example my father would be called “laodi” (Dieter Eichinger).
The nickname mainly originated from Peter Gao who is responsible for the Sales at LFS.

He introduced me to the Business Plan and vision of the office and we also discussed differences between the ways of doing business in China and Europe. As it is a short time for me joining LFS he integrated me into an existing project which is all about customer acquisition to be precise developer acquisition. So my tasks will consist of supporting Aurora (responsible for Marketing) in customer visits and the following reporting. This is quite interesting especially for me as it enables the opportunity of seeing different places even outside of Shanghai and getting a glimpse of doing business in China.
This topic, precisely the comparison of the two different management styles of course needs deeper research and further elaboration. If workload allows it I will manifest my observations and go into more detail.

View from the office building (23rd floor) not far away from the People’s Square.

Dear Visitor(s),

The main task of this blog is to express and manifest thoughts, opinions & pictures of the experiences during my 6-month China trip, starting in Shanghai.

The Bund Of Shanghai

The Bund Of Shanghai

Mainly I want to dedicate this blog to my family who opened up the opportunity for me to visit such an interesting country, and all my friends who hopefully frequently visit it and leave some comments.

祝你们好 (all the best),

Mike

 

November 2009
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